Operational Technology Should Be Able to Evolve
Warehouse operations change constantly — orders shift, workflows evolve, facilities expand, and processes improve. But the systems guiding work on the floor are often difficult to adapt once they're installed.
Voodoo Robotics was founded to change that. Instead of building rigid infrastructure, we design wireless systems that allow operations to evolve — guiding work visually while staying connected to the software that already runs the business.
"Most operational technology becomes harder to change the moment it's installed. We built Voodoo so operations could evolve instead."
— Trevor Blumenau, Founder
Trevor Blumenau — Founder & CEO
Voodoo Robotics was founded in 2013 by engineer and inventor Trevor Blumenau.
Trevor is known for building systems that connect complex software with real-world operations. At Voodoo, he personally designed much of the architecture behind the company's wireless execution platform, including embedded electronics, wireless networking systems, and distributed control software.
Trevor holds a Master's degree in Engineering from the University of California, Berkeley, where his research focused on robotic force control, and a Bachelor's degree in Electrical and Computer Engineering from The University of Texas at Austin, graduating with highest honors.
Earlier in his career Trevor founded NuWeb, where he invented technology used to measure advertising exposure inside web browsers. The company was later acquired by Nielsen Media Research, where Trevor served as Director of Technology for 15 years.
Trevor is the named inventor on more than 50 U.S. patents spanning robotics, networking, and distributed software systems.
Warehouse and manufacturing environments are some of the most operationally demanding systems in the world.
Because of this, the industry is understandably cautious about adopting new technology.
Replacing infrastructure can be risky.
Large automation projects can be disruptive.
Even small improvements can require significant operational change.
Voodoo Robotics was built around a different philosophy.
Instead of forcing organizations into large modernization projects, Voodoo develops technology that allows operations teams to improve execution incrementally.
Each improvement delivers value immediately while allowing systems to evolve over time.
While Voodoo is often described as a wireless pick-to-light system, the underlying concept is broader.
The platform was designed around the idea of software-defined execution for physical operations.
Voodoo's wireless Cloud Display Devices guide workers visually through tasks while remaining connected to enterprise systems managing the operation.
Because the system is wireless and software-controlled, organizations can adapt workflows without redesigning infrastructure.
Explore where Voodoo is used
Most operations already rely on sophisticated software environments.
Voodoo Robotics integrates directly with these environments through lightweight APIs and flexible integration patterns. This allows organizations to guide physical work directly from the systems they already operate.
Supply chains continue to evolve as customer expectations, product complexity, and operational demands increase. The systems guiding physical work must evolve with them.
Voodoo Robotics believes the future of operational technology lies in systems that are: